ABSTRACT
Small and medium-sized enterprises (SMEs) are expected to boost the country’s economy. However, the COVID-19 pandemic that happened in 2020 collapsed businesses, especially SMEs in Indonesia. One of the measures to allow small and medium-sized enterprises to respond to the uncertainties of a pandemic is to improve the agility of their companies. Besides agile, SMEs nowadays also concerned with the sustainable elements to tackle social and environmental issues. Business agility is known to be capable of enabling small and medium-sized enterprises to respond effectively to what is happening in the field and to ensure that they do not lose customers. The study was undertaken as a conceptual framework supported by extensive literature review. The assessment of business agility is dependent on the operational agility, customer agility, and partnership agility. The businesses turbulence caused by this pandemic also likely to strengthen the relationship between business agility and SMEs performance. The findings of this study are useful not only to SMEs owners, but also to the government to bridge the agility ability of SMEs industry with customer preferences. © 2021, Academic Conferences and Publishing International Limited. All rights reserved.